ABOUT

Design is work. Anyone who says otherwise hasn’t gotten far enough into their experience of design to find out that truth about this animal I’ve chosen as a life direction. But it wasn’t a random choice so much as it was a response to a calling: a natural progression from the habits and talents that I inculcated as a youth.

I have been a creator since I can remember, always making something out of nothing—envisioning the possibilities, taking what I had, and making imagination reality. If it didn’t work out the first time, then I evaluated the failure points, planned changes and executed, or just tinkered until it worked. There were always prototypes, first drafts, many failures, and lots of ideas, half-baked, that were left by the wayside in order to make room for the ideas that worked. It’s easy to get lost in a failed outcome. It takes drive to push forward and discover the most effective and powerful solution. But there is always another solution. My formative years watching MacGyver taught me just that: when all seems lost, evaluate your surroundings, use what you have, and get the job done. And the most important element of Mac’s success was always his preparedness. Without his intense knowledge of the world, Mac would be dead 100 times over. 

Preparedness. Passion. Grit. I’ve spent years investing in and cultivating my design thinking, I love what I do, and I know how to grit my teeth, endure the storm, get it done, and done well.